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Everyday, we receive calls from online companies and entrepreneurs asking us about a new lead generation idea centered around an online or mobile contest. The truth is that over the past several years a majority of all our clients have hired us to help them design a legally compliant contest. We've worked with so many clients and ideas that many call us at the initial stage of their design to make sure that they are on the right legal path.

By the time we receive their initial call, many clients have already done some preliminary research online about running a contest. They already know that for a contest is a legal promotion where prizes are awarded to winners based predominantly their skill. That's the easy part. The more difficult part is figuring out whether your idea is in fact a skills-based contest. While contests have been around for at least 150 years, they have largely been based on state law. With the advent of internet and mobile technologies, entrepreneurs now have to contend with the laws of 50 states and several federal agencies when designing a contest.

Don't do it alone. Web 2.0 Lawyer can help you build and run
legally compliant online contest. Regardless of how you deploy the online promotion, an Internet Contest Lawyer can help you navigate through the state and federal legal requirements of establishing, registering, binding, running and fulfilling internet and mobile Sweepstakes.

What do you need to run a legally compliant Internet Contest? Meeting legal compliance requirements can be very cumbersome. The goal is to meet contest or sweepstakes guidelines while avoiding all dangers associating with running illegal lotteries. Our online Contest lawyer has worked on many successful internet contests and would love to help you with your promotional marketing project as well. To accomplish this all aspects of the Online contest must properly align. You’ll need the following:

  1. Official Rules that are compliant for Online contests (you may need additional cellular or mobile contest rules if you wish to integrate SMS marketing into the Internet contest;
  2. Terms of Service that incorporate the web 2.0 nature of the Internet contest;
  3. a Privacy Policy integrating both Online Legal Compliance and Internet contest laws features;
  4. Registration of the Internet contest in some states;
  5. Winner’s forms (including a Publicity Release and Winners' Affidavit);
  6. A Legal Disclaimer for your Promotional Marketing Website; and
  7. Review and advise regarding the integration of all of these components online (e.g. Compliant sign up pages)
WHEN I CALL, WHO WILL I BE SPEAKING WITH?

When you call or email us, you will be directed to Lior Leser, our Internet lawyer. Mr. Leser enables the development, protection and legal compliance of emerging online technology companies. He helps online, software and other technology companies protect their assets and reach legal compliance across the 50 states and abroad.

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Florida: 305-357-0674
Israel: 03-7630635


Lior Leser, Internet Lawyer, represents clients in online legal compliance issues such as email compliance, online marketing & advertising compliance, software development laws, mobile compliance laws, intellectual property laws, electronic transaction laws, online contest & sweepstakes laws, and online corporate laws. Lior Leser, Internet Lawyer is licensed to practice law in Florida and California.

The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Before you decide, ask us to send you free written information about our qualifications and experience. - Florida Rules of Professional Conduct Rule 4-7.2(d) (1997)

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