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MOBILE ADVERTISING LAW AND OPT-IN REGULATIONS

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Lior Leser, an attorney with experience in Mobile and Digital Entertainment Laws, can help bring your mobile products, sites and promotions into legal compliance?

Mobile digital products and advertisings differ from their online counterparts by the extremely personal and direct nature of their delivery. This makes mobile advertising highly cost effective. This is also the reason why mobile delivery is such a highly regulated and ultimately litigious area. Lior Leser has extensive experience working with mobile digital product developers and advertisers. Contact us about supporting the implementation of your mobile campaign.

The tech law experts at our firm have drafted and negotiated numerous mobile advertising agreements for a variety of publishers including promotional, game and dating sites. These agreements had to meet the stringent requirements of both carriers and aggregators. We also worked on many mobile product distribution agreements tightly integrated with online and offline advertising deals. These included co-path registration deals, affiliate arrangements, digital product storefronts and software licensing agreements.

Mobile legal compliance is a highly complex area of the law involving the basic requirements established by the federal government and expanded on by industry associations and the carriers. These rules involve all aspects of mobile advertising and distribution from the websites advertising the products and subscriptions to the opt-in and cancellation processes. Call today to speak with us. Our tech law group has expertise in the following areas of Mobile advertising, distribution and compliance:

• Mobile Marketing Rules
• FTC & MMA Advertising guidelines
• Banner Advertising
• SMS/MMS subscription campaigns
• Branded mobile web site
• Downloadable Games and Ringtones
• Co-Marketing Agreements
• Alliance Agreements (Mobile)
• Content Licensing
• Messaging Service Agreements

WHEN I CALL, WHO WILL I BE SPEAKING WITH?

When you call or email us, you will be directed to Lior Leser, our Internet lawyer. Mr. Leser enables the development, protection and legal compliance of emerging online technology companies. He helps online, software and other technology companies protect their assets and reach legal compliance across the 50 states and abroad.

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Lior Leser, Internet Lawyer, represents clients in online legal compliance issues such as email compliance, online marketing & advertising compliance, software development laws, mobile compliance laws, intellectual property laws, electronic transaction laws, online contest & sweepstakes laws, and online corporate laws. Lior Leser, Internet Lawyer is licensed to practice law in Florida and California.

The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Before you decide, ask us to send you free written information about our qualifications and experience. - Florida Rules of Professional Conduct Rule 4-7.2(d) (1997)

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